· Brand Identity Design: The visual and verbal pieces that form the overall brand and is the first impression you make on your customers.

· Visual Elements: The fundamental visual elements in graphic design, which are the building blocks of any visual design, include line, shape, color, value, form, texture, and space.

· Logo: The visual symbol of the brand, often a combination of text and imagery.

· Color Palette: The specific colors used to represent the brand, which can evoke certain emotions and associations.

· Typography: The fonts used in the brand's materials, which should be consistent and reflect the brand's personality.

· Imagery: The style and type of images used, which can include photography, illustrations, or other visual assets.

· Graphic Elements: Patterns, icons, and other visual components that reinforce the brand's identity.

· Verbal Elements:

· Tone of Voice: The way a brand writes and speaks, which should be consistent and reflect the brand's personality.

· Vocabulary: The words the brand uses, and the words it avoids, which can help to create a unique brand voice.

· Brand Style Guide: A document that serves as a record of a company's brand elements, ensuring consistency across all materials.

· Purpose: Identity design aims to create a cohesive and memorable visual and verbal representation of a brand's core values and message.

· Infographics Design: Infographics are graphic visual representations of information, data, or knowledge intended to present information quickly and clearly.